SEARCH ENGINE OPTIMISATION
Giving your website the power to perform
We have helped website owners just like you to unlock the power of the online market, increasing revenues through the capturing of potential customers that would not have known about your product or services before.
Our SEO is cutting edge and based on results, not theory – making sure you get the results that take your business to the next level.
What Is SEO?
SEO is an abbreviation used for Search Engine Optimisation, a practice that is implemented to a website to enhance the way that Search Engines like Google, Bing or Yahoo see, understand and position it within their search engine query results.
SEO is applied either directly to an existing site, or built into new websites as they are designed and implemented before they are made visible to the search engine algorithms, a series of automated crawlers and data interpreters that help the search engines to determine the relevance of your website in relation to questions or queries their users enter into their search box.
Search Engine Optimisation (SEO) is the core business at Infinity One and is the area that we specialise in, drawing from almost a decade of experience working with some of the biggest brands in the world, across a number of business markets which include pharmaceutical, local business and services, gambling and many more.
Our success rates speak for themselves, showcasing the fact that Infinity One not only understand what can help your website to achieve the exposure that you need to increase your revenues but to also gain the visibility that your website needs to be found when potential customers are looking for the products or services that you offer.
How Is SEO Done?
There are two types of Search Engine Optimisation (SEO) and both should be done on your website in order to optimise your website correctly, as without implementing both aspects your are limiting the capabilities of your website and hindering its ability to perform in potentially your biggest customer marketplace.
On-page SEO is the term given to the optimisation and changes made to your website to help search engines like Google to determine the nature and relevance of your website, which aid the search engine to establish whether a page of your website is a worthy search result to be shown to their users as they search for the product or service that you provide.
At Infinity One we believe that every SEO campaign should include both types of SEO as the foundations on which your website are built are determined by the information that you provide both to potential customers and search engines.
We understand that failing to ensure that on-page optimisations are done prior to further ‘Off-page’ optimisations can hinder the performance of your marketing attempts and have seen on a wide number of occasions that there are ‘SEO agencies’ out there that fail to lay the correct foundations for a campaign and actually reduce your chances of being found within the search engine results.
Off-page SEO is a term that relates to the optimisation of your website from an external perspective, including things such as link building, citations and correct business submissions.
This is one of the most commonly sort after services due to the information that is available freely on the internet and poses one of the biggest risks should it be done incorrectly as can result in your website being penalised and removed from the search engine index completely.
As we have mentioned previously, search engines have specific guidelines that they issue to website owners that are looking to optimise their website for better performance within their search engine results however there are companies out there that will completely disregard these guidelines in order to achieve faster results.
Although these results are often quick, the risk associated with them are huge and often result in the longevity of their increase in rankings being minimal, with some instances even failing to provide the positive movement before being penalised by the search engines.
We regularly see website owners looking for help after attempting to conduct their own off-page SEO and doing so incorrectly, often those that have to make use of our Google penalty recovery service.
Safe, effective and affordable
Our SEO team have been at the top of the SEO market for many years, working alongside some of the biggest names there are to be found in the industry, creating partnerships and connections that are truly invaluable as you look towards trying to achieve page one ranking success.
As an industry blogger that has featured and ghost written for one of the best known UK based SEO’s in the market, Alex has continuously shown that he is not only up to date with the latest developments and guidelines that search engines like Google create, but his predictions and insight have spearheaded successful changes for clients that have benefitted from his foresight and investigation through trial and testing.
Infinity One SEO takes the same level of service that you receive at some of the best known UK search agencies but without the inflated price, delivering a high level of service and results at a price that is often much cheaper than some of the larger UK SEO agencies can offer.
Our SEO service not only presents you with your own point of contact, who will be in charge of your campaign from inception through to implementation and available for you to speak to directly but also delivers a bespoke SEO campaign tailored to your website needs.
With so many ‘cookie cutter’ style SEO services out there that fail to truly understand what your website is about or trying to achieve, Infinity One knew that website owners just like you needed a more affordable, accessible SEO company that can deliver.