Although it is no secret that Google consider links as one of the most important aspects of their ranking algorithm, we have seen the emergence of claims that content could have bypassed links as a major part of the search engine ranking algorithm.
You won’t have to search too far to find someone claiming that ‘content is king’ when it comes to boosting your organic performance as Google continue to look towards serving better search results than they deem to be able to answer the user generated search query the best and we do agree that content is something that you need to be paying attention to.
We don’t think that content alone has become more of a ranking signal for Google than backlinks however we have seen significant improvements to rankings for websites that have combined their main focus towards building backlinks to their website which in turn offers visitors strong, informative or engaging content.
Public facing Google analyst John Mueller this week revealed another sign that websites that are looking to improve their organic performance need to be looking at the sort of content that they are serving on their website, using social networking site Twitter to reply to a question asked by @Prackashsingh.
@prackashsingh A good rule of thumb is what content would you create that would encourage people to come back, even without a search engine?
— John ☆.o(≧▽≦)o.☆ (@JohnMu) 4 April 2017
John Mueller revealed that for website owners to be able to understand the sort of content that Google are looking for a website to offer, they should be trying to pay attention to the sort of content that they are generating and looking to produce the sort of content that “would encourage people to come back, even without a search engine”.