With the release of Google’s Penguin 4.0 algorithm becoming a ‘live’ or ‘rolling’ update within their organic search engine results, many website owners and SEOs raised the question whether the Google Disavow Tool would become a thing of the past.
The thinking behind that was that it was widely documented that the Google Penguin algorithm would now feature the ability to be able to determine low quality backlinks and avoid assigning any power to them for the linked website.
The discussions seemed to split the online community and that lead to uncertainty within the online world yet we opted to side with the fact that Google would still take the disavow data into consideration while taking an overall look at a website and its complete ‘image’ while trying to determine where it should appear within their search results.
The uncertainty was laid to rest when a Twitter user asked Google’s Gary Illyes whether there was a reason that he should look to use the Disavow Tool following the release of the Penguin 4.0 algorithm update.
@BruceClayInc we haven't changed our recommendations for the disavow tool with this launch
— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) 26 September 2016
Illyes revealed that Google has not changed their recommendation for using the Disavow Tool since the release of the algorithm, signalling that there is still a vital part for the tool to play in the protection of your website from both automatic and manual penalisations.
Illyes later revealed that the relevance to protect a site against the Penguin 4.0 algorithm was less important with the changes that were made to the way the algorithm took action against low quality links, however his response seems to still point to the tool being a solid aspect of a backlink profile clean up to prevent manual actions being placed on your website.
With the importance of the Disavow Tool in the modern day cleared up, we can jump forward a few days to find that Google’s John Mueller had a firm suggestion for a time that you should certainly look at making use of the tool.
Speaking about a threat that was made to a number of websites under their control, one Twitter user exposed that a group known as ‘Lizard Squad’ had taken to trying to blackmail website owners with the possibility of ‘negative SEO’ being performed against them unless a payment was made.
Offering a helping hand about the situation, Mueller tweeted:
— John ☆.o(≧▽≦)o.☆ (@JohnMu) 4 April 2017
So we can certainly see that there is a reason to be using the Google Disavow Tool effectively, the question is… Are you using it correctly?