The fun of Christmas and New Year is all over and while we may over indulged in a few festive treats we still had the task of finishing up a site merge and redesign for YorkshireStoves.co.uk.
They specialise in wood burning stove & fireplace installations in Leeds and the surrounding Yorkshire area. They originally had two websites which we decided to merge so that it would be easier to maintain and focus on increasing the reach of having just one.
Although they sell stoves online and are willing to ship them nationwide, their primary business is actually the local stove installations around the Yorkshire area.
We built out the wood burning stove installation page which would act as the main hub for that side of the business as well as the backend ecommerce setup with the ever trusted WooCommerce as they don’t have a high number of products in comparison to other niches in which we might suggest a more bespoke/refined ecommerce solution.
The actual product pages for things like their multi fuel stoves, log burners & contemporary stoves pages we needed them not only to act as ecommerce landing pages and structure but also as a type of brochure to showcase the products any potential customer who is wanting a full fitting service rather than solely just buying the stove.
This meant we tweaked the design of the standard archive and single product page designs to look and feel a lot cleaner.
In regards to the natural SEO we have started working on, we followed the path we do with most of our local business clients. Cleaning up and optimising their MyBusiness page, citation building and clean up as some older mentions we’re not 100% accurate.
Finally to target some more local keyword specific terms around installations in the Yorkshire area we built a few landing pages with unique content for some of the larger areas around Yorkshire such as Bradford, Leeds & Sheffield
We’re hoping we can move forward from here creating more informational content around some of the more commonly asked questions surrounding stove fitting to further expand reach as well as clean up and optimise their adwords to increase leads.
If you’re interested in any of our services mentioned please feel free to get in touch to see how we can help you reach your goals!